An editorial calendar allows you to avoid the white page syndrome and find the topics that will mark your prospects, retain your customers or engage your leads. If you are an e-merchant or your business is present on social networks, you have probably already thought about structuring your marketing strategy by planning your publications . What is an editorial calendar? An editorial calendar is a tool for planning and organizing content . It is a real management tool for your content strategy that can drastically improve your productivity and your results. It helps you better target your buyer personas , while optimizing your article, video, photo with the right keywords and inserting the best calls to action.
Beyond the planning aspect the editorial calendar allows you to have an overview of your content already produced and to come and thus avoid repeating yourself. The Country Email List goal is therefore to condition you to produce your content in advance and to anticipate needs according to the objectives set without being taken aback. An effective editorial calendar will distribute the content to be provided on the different platforms used. You will thus be able to determine the formats of the content to be created for each platform with specific themes and specific deadlines over a given period . All of this will be done in line with the overall editorial line of your company.
This planning is generally planned over a month a quarter or even a year. Editorial planning imposes a discipline on you that allows you to manage and anticipate graphic and multimedia work such as a video or a photo shoot. Clearly, if you want to pilot your content marketing strategy as an informed captain, it is better to have a good track record. Editorial calendar What are the benefits of a good editorial calendar? Organizing ideas First of all, laying out your ideas allows you to save time and define a clear SEO strategy . It helps you: stimulate your thinking and your creativity. define relevant topics and keywords in advance. classify your ideas in specific thematic clusters in order to improve the relevance and authority of your content.