Since the beginning of the pandemic we have seen a huge increase in people watching videos from Reels and TikTok. Are you the type of person who also likes these new trends? Then you'll be glad to know that Google is already working on ways to show short videos in search results more often. This statement came from Danielle Marshak, Google Product Manager in a podcast with SEJ . She shared that the company is already realizing that videos are becoming more popular than ever before, mainly because this format is able to deliver so much more information in less time. In fact, she is right: data has shown that online videos are expected to represent more than 82% of all consumer internet traffic in 2022.
In a video we can see emotions movement and tone of voice, elements that a text or an image could not deliver so clearly. We all know that with the boom of TikTok, many other companies started exploring this new format, such as Instagram , which created the “Reels” feature, and YouTube, which launched “Shorts”. Each option Whatsapp Mobile Number List its particularities. So, so far, we don't have a standard short video concept. However, Marshak claims that “short” videos are those that are less than 5 minutes long and shot in a vertical aspect ratio . From Google's point of view We all know that Google has an amazing and very smart algorithm for crawling and organizing every page of results. It's amazing to see how accurate our searches are these days: no matter what topic we're looking for, we can always find pages that answer our questions.
However most of Google's suggestions are just written content, that's because Google is very good at reading and understanding text. A study by Stone Temple showed that Google's search algorithm answered 74.3% of 5,000 questions, and of those answers, it had an accuracy rate of 97.4%. But, have you ever tried to find videos on Google? If you had, I believe you would have realized the same thing I did: Google isn't built to crawl these types of video assets, and you've probably come across strange results in your searches, right? This is because videos are much more complex than text, which is actually one reason they can be richer than images and text. In a video, there is a lot of information to understand, such as audio, visual signals, images, movements, expressions and other elements.